The People’s Champ
This shirt is a tribute to Ali— not just for what he did in the ring, but for what he stood for outside of it: truth, resistance, and relentless love for his community.
The front carries Ali’s famous quote—an eternal reminder that our purpose is bigger than us. The back features the powerful Esquire image of Ali, pierced by arrows, echoing the image of Saint Sebastian. It reminds us that standing for what’s right always costs something—and that Ali paid the price with courage and conviction.
This isn’t just a tribute.
It’s a challenge.
Wear it if you serve.
Wear it if you fight.
Wear it because Heroes Never Die.
A portion from your purchase will be donated to the BE Impactful Foundation (a 501c3 nonprofit).
The People's Champ
Wash inside out in cold water. Air dry. Iron inside out